Cookie Policy for TrueFareValue

1. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, FAREVALUE FLIGHTS LLC) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

2. Why Do We Use Cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for analytics and other purposes. This is described in more detail below.

Since our primary service is phone-based, our use of cookies on the website is mainly for operational functionality and understanding website traffic, rather than extensive user tracking for advertising.

3. Types of Cookies We Use

The specific types of first-party and third-party cookies served through our Website and the purposes they perform are described below:

3.1. Essential Website Cookies (First-Party)

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas (if any).

• Purpose: To enable basic site functionality, like page navigation, session management, and security.
• Opt-out: Because these cookies are strictly necessary to deliver the Website to you, you cannot refuse them. You can block or delete them by changing your browser settings, as described below under "How can I control cookies?", but this may impact how the Website functions.

3.2. Performance and Analytics Cookies (Third-Party)

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are (if applicable), or to help us customize our Website for you.

• Example Service: Google Analytics.
• Purpose: To collect data on website traffic, such as the number of visitors, pages visited, time spent on site, and sources of traffic. This helps us improve our Website and user experience. The data collected is typically anonymized or pseudonymized.
• Information Collected: IP address (often anonymized), browser type, operating system, referring URLs, pages viewed, and timestamps.
• Opt-out: To opt-out of Google Analytics, you can install the Google Analytics opt-out browser add-on. For other analytics providers, please refer to their respective privacy policies and opt-out mechanisms.

3.3. Functionality Cookies (First-Party or Third-Party)

These cookies are used to enhance the performance and functionality of our Website but are non-essential to its use. However, without these cookies, certain functionality (like remembering your preferences) may become unavailable.

• Purpose: To remember choices you make on our Website (e.g., language preference, region) and provide enhanced, more personal features.
• Opt-out: You can control these cookies via your browser settings or specific consent tools if provided on our Website.

4. How Can I Control Cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in several ways:

4.1. Browser Controls

Most web browsers allow some control of most cookies through the browser settings. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

Find out how to manage cookies on popular browsers:

• Google Chrome
• Microsoft Edge
• Mozilla Firefox
• Apple Safari

4.2. Opting Out of Analytics

As mentioned, to opt-out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

4.3. Cookie Consent Banner/Tool (if implemented)

Our Website may use a cookie consent banner or tool that allows you to manage your preferences for non-essential cookies directly on the site.

5. Other Tracking Technologies

In addition to cookies, we may use other similar technologies like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Website or opened an e-mail that we have sent them (if applicable). This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.

7. Where Can I Get Further Information?

If you have any questions about our use of cookies or other technologies, please email us at the contact details provided in our Privacy Policy or contact: