Privacy Policy for TrueFareValue

1. Information We Collect

We may collect personal information from you in a variety of ways, primarily through your telephone interactions with our travel consultants and, to a lesser extent, through our website.

1.1. Personal Data You Provide to Us

When you use our Services, particularly during phone consultations, we may collect the following personal information:

• Identity Data: Full name, date of birth, gender, passport details (number, expiry date, country of issuance), and other government-issued identification information required for travel.
• Contact Data: Billing address, delivery address (if applicable for documents), email address, and telephone numbers.
• Traveler Profile Data: Frequent flyer numbers, seating preferences, meal preferences, special assistance needs (e.g., wheelchair, medical conditions relevant to travel), travel history, and other preferences you provide.
• Booking Data: Details about the flights and other travel services you book through us, including origin, destination, travel dates, class of service, and names of accompanying travelers.
• Payment Data: Credit/debit card details (card number, expiry date, CVV), bank account information, or other payment instrument details. This information is typically processed by our secure third-party payment processors and not stored by us long-term, except as necessary for transaction records or with your explicit consent for future bookings.
• Communication Data: Records of your communications with us, including notes from phone calls, email correspondence, and any feedback you provide. Phone calls may be recorded for quality assurance, training, and dispute resolution purposes, subject to applicable laws and your consent where required (you will be notified if a call is being recorded).

1.2. Data We Collect Automatically (Website)

When you visit our website, we may automatically collect certain information about your device and browsing activity:

• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
• Usage Data: Information about how you use our website, such as pages viewed, time spent on pages, links clicked, and navigation paths. This is typically collected through cookies and similar technologies (see our Cookie Policy for details).

1.3. Information from Third Parties

We may occasionally receive personal information about you from third parties, such as:

• Airlines or other travel suppliers, for example, in relation to flight disruptions or changes to your booking.
• Payment service providers, for fraud prevention or payment confirmation.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To Provide and Manage Our Services:
  • To process your flight search requests and present suitable options.
  • To make flight reservations and issue tickets on your behalf with airlines and suppliers.
  • To facilitate payments for your bookings.
  • To manage changes, cancellations, and refund requests.
  • To communicate with you about your bookings, including sending confirmations, updates, and travel advisories.
  • To provide customer support and respond to your inquiries.
• To Improve Our Services:
  • To understand how our Services are used and to enhance user experience.
  • For training our travel consultants and for quality assurance purposes (e.g., through call recordings, with consent where required).
  • To analyze trends and gather demographic information for aggregate use.
• For Legal, Security, and Compliance Purposes:
  • To comply with applicable laws, regulations, court orders, or other legal processes (e.g., providing information to law enforcement or customs authorities).
  • To prevent and detect fraud, security incidents, and other potentially prohibited or illegal activities.
  • To protect our rights, property, or safety, and that of our users or others.
  • To enforce our Terms of Service.
• For Marketing (with your consent):
  • To send you information about special offers, promotions, or new services that may be of interest to you, if you have opted-in to receive such communications. You can opt-out at any time.

3. Disclosure of Your Information

We may share your personal information with the following categories of third parties in specific circumstances:

• Airlines and Travel Suppliers: We share your information with airlines, global distribution systems (GDS), flight consolidators, and other travel suppliers as necessary to fulfill your booking requests and provide the travel services you have purchased. These suppliers will process your personal data in accordance with their own privacy policies.
• Payment Processors: We use third-party payment processors to securely handle your payment information. We do not store full credit/debit card details on our systems.
• Service Providers: We may engage third-party companies and individuals to perform services on our behalf, such as IT support, data analytics, customer relationship management (CRM) systems, and communication tools. These providers will only have access to your personal information to the extent necessary to perform these tasks and are obligated to protect your data.
• Legal Authorities and Regulatory Bodies: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court, law enforcement, or government agency), including to meet national security or law enforcement requirements.
• Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information.
• With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.

We do not sell, rent, or trade your personal information to third parties for their direct marketing purposes without your explicit consent.

4. Data Security

We implement a variety of administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include:

• Secure communication channels for transmitting sensitive data.
• Encryption of sensitive data where appropriate.
• Access controls to limit access to personal information to authorized personnel only.
• Regular review of our information collection, storage, and processing practices.
• Training for our staff on data protection and privacy.
• Use of reputable third-party service providers who adhere to strong security practices.

While we take reasonable steps to protect your personal information, please be aware that no security system is impenetrable. We cannot guarantee the absolute security of your information, especially data transmitted over the internet or telephone lines. Any transmission of personal information is at your own risk.

5. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, and for a reasonable period thereafter for legitimate business purposes (e.g., to handle disputes or for archival purposes).

The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you and provide Services to you.
• Whether there is a legal obligation to which we are subject (e.g., certain laws require us to keep records of your transactions for a certain period of time).
• Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).

When your personal information is no longer needed, we will securely delete or anonymize it.

6. Your Data Protection Rights

Depending on your location and applicable data protection laws, you may have certain rights regarding your personal information. These may include:

• The right to access: You have the right to request copies of your personal information that we hold.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure (right to be forgotten): You have the right to request that we erase your personal information, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal information, under certain conditions, particularly for direct marketing.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: If we are processing your personal information based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details provided below. We may need to verify your identity before processing your request. We will respond to your request within the timeframe required by applicable law. Please note that these rights are not absolute and may be subject to certain exemptions or limitations.

7. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. This is particularly relevant as we interact with global airlines and travel suppliers.

If you are located outside the United States and choose to use our Services, please note that we transfer data, including personal data, to the United States for processing. By using our Services, you consent to this transfer. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and that appropriate safeguards are in place for such transfers.

8. Children's Privacy

Our Services are not directed to individuals under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from Children. If you are a parent or guardian and you are aware that your Child has provided us with personal information, please contact us. If we become aware that we have collected personal information from Children without verification of parental consent, we will take steps to remove that information from our servers.

If we need to collect personal information from a Child to facilitate a booking (e.g., as part of a family travel group), we will do so only with the explicit consent of a parent or legal guardian.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to track activity and store certain information. For detailed information about the cookies we use and your choices regarding cookies, please refer to our Cookie Policy.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, our data practices, or if you wish to exercise your data protection rights, please contact our Data Protection Officer or Privacy Team at: